Walgreens Identity

Trusted Since 1901

Walgreens updated its tagline to get back to its history and showcase the value and expertise of the pharmacist providing care and support to customers and patients every day.

Brand concept: Stories

The creative showcases real stories about customers and how Walgreens is there to support them throughout different chapters of their lives. We embraced the signature red color and simplified the color palette to include four colors to evoke a softer, caring feel, while maintaining an uplifting tone. The photography should make customers feel good. Each image captures a moment in time to tell a story while celebrating the uniqueness of the subject. We feature genuine human interactions, real environments and softer colors. The copy complements the imagery and makes our audience feel. Messaging is empathetic, encouraging and relatable. The overall tone is positive and optimistic.

Headlines
Our typeface Helvetica Neue Heavy represents trust, grounded in a solid, straightforward treatment that’s firm and direct. This symbolizes the reliability of our brand.

Transparent Bar
The design element conveys transparency and represents Walgreens commitment to being open and honest with our customers.

Breaking the plane
This design technique represents our commitment to go above and beyond for customers, always providing them with the care they need.