Creating meaningful brand experiences
Photo Credit: Tosca Radigonda
BRAND IS ALL AROUND US
Digital experts say most Americans are exposed to up to 10,000 ads every day. We start to screen them and ignore messages unless we have a personal interest. As a creative leader, it is critical to guide strategy with the power of connection and personalization to change perception and affect behavior.
Fresh thinking and modern ideas will break through
Photo Credit: Terry Doyle
Brand Identity
DIFFERENTIATE
To distinguish a brand in the mind of consumers, it needs to be unique and memorable. The power of logo design, color, font, visuals and copy tone can make movement happen. I develop brands in the idea stage or in a refresh to modernize and break through for impact at all customer touchpoints.
Photo Credit: Christa Renee
Omni-Channel Retail
Innovate
It is critical for brands to capture the customer’s attention with personalized content when and where they want it. Whether shopping on a laptop, a mobile device or in store, the overall brand experience is key. I create and lead campaigns to satisfy customers looking for instant gratification or to make a difference with their purchase.
Photo Credit: Stephanie Rausser
Print & Packaging
Target
The power of advertising and creating relatable stories to connect with the customer through print can be an effective channel for certain targets. Packaging should be eye-catching and informative in a modern, timeless way to create must-have buzz. I lead teams to develop engaging ads and packaging with a wow factor to stand out in categories with saturated markets.
Photo Credit: Don Flood
Trend & Seasonal
Experience
Product design is ever evolving. It needs to be modern and innovative to engage. Seasonal and cultural trends impact the mindset of a customer. I reinvent the look and feel of year-round holidays for brands leading teams to be current and create on-trend experiential customer journeys.