Molton Brown

Molton Brown, a British luxury personal care brand at Bath & Body Works was introduced at flagship stores as part of a strategy to carry higher end beauty products. We call this the “E” concept. The visuals show a woman having a spa-like experience in the shower and bath when using Molton Brown. “E-words” like exhilarate, excite, exhale, energize and enjoy describe the shower gel experience. Heroic product shots feature a fragrance story with splashes of water and ingredients like mint and pepper.

Photo credits: Don Flood and Richard Pierce