Red Nose Day

There is a now a strong following for Red Nose Day in the US. Customers know they are supporting a cause, but there is not a lot of awareness about how the program actually works. We came up with an idea to define the benefits of purchasing a red nose to help kids in local communities stay safe, healthy and educated.

Idea: Red Noses = lives changed for kids in our communities

The graphic equal sign was a device to bring meaning to how the purchase of a red nose will help children in need. Specificity was shown with how healthy meals, doctor visits and education would be provided depending on the number of noses purchased. There was also a filter created that we influenced with the idea of a badge concept to have a stamp when a donation is made to the program and it went viral with all the support.