H2O Plus Identity
The Science of Marine Skincare
H2O Plus wanted to pivot from a sunny, beachy brand to the show the serious skincare benefits of the sea. A new logo was designed with a scientific feel and a new tagline, The Science of Marine Skincare. The visual concept shows seaweeds in colorful artwork compositions to look like they are underwater. The copy speaks to the specific benefits of the sea ingredients and how they improve the health of skin conditions.
The skincare and bodycare collections were repacked with a focus on the benefits of the sea. This was a complete omni-channel marketing experience. For the launch, stores were updated to a modern design with digital displays. New department store counters and fixtures were developed in addition to travel kits with the new identity.
